The seminar "How to attract customers? Tactical marketing tool "

Here is an example of usual seminar for marketers.

Target Audience

* Manager,
* Marketing,
* Directors of sales,
* Business owners and senior executives.

Owners and executives attending the seminar will help to refine and improve the marketing strategy of the company, to see the prospects of new markets, a detailed concept of the work with their clients. Marketers and managers receive specific tools of products and services company, to develop new methods and technology positioning of the commercial proposal. The heads of sales and klient-menedzherov workshop will provide a more accurate picture of customers, their motivations, needs and interests that can be used in designing and implementing the company's sales strategy.

The seminar

* transfer of accurate and thorough understanding of modern marketing strategies and tactics,
* teach their quality planning and communication with their customers, which will increase sales and build long-term partnerships with loyal customers.

The workshop

* not only provide basic knowledge about modern methods of communication with customers,
* and inspire them konkrentymi tools, techniques and technologies such work.

The seminar

After the seminar, participants will be able to build effective communications with their customers, plan an advertising campaign, evaluate their own marketing policy, its time to adjust and improve.

Participants will learn about customer segmentation and search, positioning products and services, a unique selling proposition, tools for communicating with customers and foundations Media.

Along with the knowledge, participants will also receive hands-on experience "at the tips of the fingers" to build lucrative and profitable relationships with customers.

The main outcome of the workshop participants will be able to answer three fundamental questions of marketing communication :

* "To say? "(Who are my customers and how do you find them?)
* "What say? "(What do they offer?)
* "How to say? "(How to convey this idea to a client?)

The participants at the seminar skills and experience are the basis of the professional style of each individual person.
Темы семинараThe seminar topics

1. Sales in the modern world

* Promotion of increasing competition
* Emotional added value
* Selling to justify expectations
* Sales by force brand

2. Who is the buyer?

* Ground clients
* Dictatorship consumer
* Customer Segmentation
* Psychology "relationship" buyer and the goods
* Winning the confidence of buyers

3. How to find customers?

* Positioning
* Phishing "to lure"
* "deposit" of clients and their development

4. Communication with the customer

* The unique selling proposition in the language of the consumer
* Integrated marketing communications
* The strategy, tactics and techniques of business communication
* Barriers risks and resistance in building relationships with clients

5. Successful advertising campaign

* Analysis of, and reasons to target audience
* Algorithms choice advertising
* As bargaining power in negotiations with the advertising?
* DR
* What is creative, why and when is it needed?
* Reporting and analysis of the campaign

Format

The programme will run for two full days, from 10:00 to 18:00. Usually seminar held in a transparent manner : it is made up of various companies and businesses. However, it can also be held in a closed corporate educational activities.

The optimal number of participants, from 20 to 50.