Online trading financial instruments CFD / Equities, commodities, Forex currency pairs Exchange enables participants to implement interesting profitable opportunities. On-line traders can enter their trading positions using the financial leverage (Leverage), and its trade speculation for growth or decline in asset prices elected (Long and Short Trading). Usually, this trade is perceived as risky. For well-trained and familiar with these things participants, it is a very interesting opportunity for profit. Trading in the financial markets is highly profitable and professional loss naive, not separated lovers. Excellent opportunity to understand the principles of online trading OTC market is the so-called Demo (Research) version for sale. You can freely and without any restrictions on our web pages directly through the Internet to carry out their Demo trade and learn the principles of this business. In order to be able to participate in these markets, you need to know the differences between a demo and a live Trading (Live), and actual market conditions for the sale of certain assets.
Study and understand the following :
• Knowledge, information sources for you, online education, consultation, infoservis, manuals, a web page
• Discipline, emotions, their professional development, the success of Trade
• Professional & Games approach, a very important yavlyaets approach to the business
• The process of learning, learning stage, the demo Trading, overcoming emotions, the real (live) Trading
• Psychology, the major aspects of your participation on the stock exchanges
• Rule 20-10-10-60, knowledge, information, luck, overcome the emotions
• Mini accounts & Standard accounts, the impact of the accounts on the learning process, profits, risks
• Demo version, "Paper Trading", a professional demo Trading testing trading platform with real markets
• Live (real) Trading, a real contrast of the market compared to the demo trade, the impact of volatility, liquidity Open reyndzh (open range) [S1] to trade warrants
• Money management, business plan, input data and results in trade
• The bill, the way trade, trade access
• Tests and trading strategies, maximize profits and losses. Minimum
• Professional risk management, secure and lucrative trade
The process of learning for each individual. One can enter into a trade after 1-3 months, a one year. On his way to success in online commerce, make a quality education and information.
The heat in Europe has claimed lives
Naked blonde visited German shop
Jul 30, 2007
Jul 29, 2007
PR manager training seminar
Personal Efficiency PR Director
• Main Director's competence
• Creating effective personal style in the work
• Yourself-management : personal organization and management working time
• Public speaking skills Director
The tools and PR service
Advertising and PR as an integral part of business
• Major challenges in the field of communication
• Analysis models ratio marketing, advertising and public relations in the everyday activities of companies
• The functional approach in defining PR business
• Definition of PR units in the management of the company
• Interaction between communication units in the event of separation of functions
• Basic approaches to the building and the work of PR. Organizational functions.
• Internal organizational structure, depending upon goals and objectives. Job descriptions. Rules of work.
• Features with the needs of domestic customers, other companies.
• The vision of PR.
• The concept of PR activities, as part of company strategy
• Progressive planning PR activities
• Identify target audiences and pressure groups. Selection of exposure.
• The budget for PR
Interaction with outside
• The interaction with outside contractors
• Various approaches to the selection of party
• Features work with the agencies. Defining and returning.
• Workflow to work with outside
The effectiveness of advertising and PR
• The concept of effectiveness in advertising and PR
• Analyze
• Evaluation of service advertising and PR in general and for special events (campaigns), different approaches
• The monitoring service
The work of the press
Information Policy
• Creating the basic principles of information policy
• Audit news cause the company into a common course of a company that makes marketing
• Ideal news-maker
• Develop a relationship with the media CEO
Building media relations
• Basic list media (establishment and verification)
• Building journalistic pool. The low budget with the media
• Methods of journalistic fairness
• Work with media inquiries
• Reflection information attacks
Press and other PR-texts
• The principles of a media
• The concept and design of the press-release
• Language Press
• The variety of PR-texts, it's task
• I write this (plan, style, content)
Activities with the press and for the press
• Choice of information channels
• PR-tools
• The concept of measures
• Media-whom to invite than surprise?
Press : Important stuff
• 10 concepts for press events
Sponsor, benefactor, Information Partner
• Target audience outreach project analysis
• Reflection sponsored by Media
• What are customers, partners, end-users
• What will the sponsoring employees
• Specific calculation efficiency
Turnaround PR
Identification crisis
• Options definition
• Typical examples of the crisis in business
• Identification of dangerous situation
• Major channels emergence of hotbeds of crisis
• Rule "No comments!"
• Market examples (corporate market)
Rules of the Game
• Transparency. The involvement of personal.
• Information openness. The attention to the strengths and weaknesses
• Algorithm of control. The strategy of deterrence
• Algorithm of control. Strategy Management
• Target benefit
• line of leadership
• Coping with rumours
• Intermediate measurements situation : Internal, External
• "Hot Line"
• Quality or quantity. What to do?
• The rules of fair play!
• Market examples (food market)
Measuring PR-results in crisis
• Predictable crisis situation
• Crises, which can be predicted. The reaction of competitors
• Crisis : descended from heaven
• Sketch plan of PR-activity
• Regulations interaction in crisis
Corporate ethics of PR Director
• Ethical standards of conduct in crisis
• Evasion of responsibility : new practice
• Corporate standards of conduct in crisis
• Rule "Help yourself! "
• Life after the crisis
• Journalists vow
• The momentum of success!
Corporate ideology and PR Service
The corporate ideology
• Corporate ideology as a tool for strategic management and business development
• The corporate culture and the role of PR in its development
• Simulation ideological system company
Implementation of the management ideology
• Ideological audit company
• Launch and manage the information flow
• PR manager role in the introduction of ideology
The management of corporate ideology
• Mechanisms broadcast vision : the word, symbol, ritual
• Slogans as a way of operational management
• Tales and legends company
• Internal and external communication channels
Internal and external branding through PR
• Established brand value for the market
• News brand differentiation
• Creating an emotional connection with the brand
How to improve marketing and PR company for 8 hours
• PR and marketing. What is dominant?
• The structure and hierarchy of marketing and PR. Top tasks for PR specialist
• Marketing : the heart (10 slides in theory - I think it was even less)
• Planning and budgeting and marketing PR-deyatelnosti : simple to the complex
• Measuring the effectiveness of the marketing and PR : The closing
• Hot dozen : that awaits marketing company
• Innovations save us (and do the same)
• Loyalty : understand it now
• Marketing which has primacy : services? company? I?
• The future of marketing : be prepared
• 100% of the marketing vs. Marketing myopia
• Problems marketera (necessary)
• Evolution marketing than Kotler
• The stuff that their lot (and it must be good stuff!)
• Keys : for that I dismissed his PR (can you be in Queues reduction?)
The heat in Europe has claimed lives
Naked blonde visited German shop
• Main Director's competence
• Creating effective personal style in the work
• Yourself-management : personal organization and management working time
• Public speaking skills Director
The tools and PR service
Advertising and PR as an integral part of business
• Major challenges in the field of communication
• Analysis models ratio marketing, advertising and public relations in the everyday activities of companies
• The functional approach in defining PR business
• Definition of PR units in the management of the company
• Interaction between communication units in the event of separation of functions
• Basic approaches to the building and the work of PR. Organizational functions.
• Internal organizational structure, depending upon goals and objectives. Job descriptions. Rules of work.
• Features with the needs of domestic customers, other companies.
• The vision of PR.
• The concept of PR activities, as part of company strategy
• Progressive planning PR activities
• Identify target audiences and pressure groups. Selection of exposure.
• The budget for PR
Interaction with outside
• The interaction with outside contractors
• Various approaches to the selection of party
• Features work with the agencies. Defining and returning.
• Workflow to work with outside
The effectiveness of advertising and PR
• The concept of effectiveness in advertising and PR
• Analyze
• Evaluation of service advertising and PR in general and for special events (campaigns), different approaches
• The monitoring service
The work of the press
Information Policy
• Creating the basic principles of information policy
• Audit news cause the company into a common course of a company that makes marketing
• Ideal news-maker
• Develop a relationship with the media CEO
Building media relations
• Basic list media (establishment and verification)
• Building journalistic pool. The low budget with the media
• Methods of journalistic fairness
• Work with media inquiries
• Reflection information attacks
Press and other PR-texts
• The principles of a media
• The concept and design of the press-release
• Language Press
• The variety of PR-texts, it's task
• I write this (plan, style, content)
Activities with the press and for the press
• Choice of information channels
• PR-tools
• The concept of measures
• Media-whom to invite than surprise?
Press : Important stuff
• 10 concepts for press events
Sponsor, benefactor, Information Partner
• Target audience outreach project analysis
• Reflection sponsored by Media
• What are customers, partners, end-users
• What will the sponsoring employees
• Specific calculation efficiency
Turnaround PR
Identification crisis
• Options definition
• Typical examples of the crisis in business
• Identification of dangerous situation
• Major channels emergence of hotbeds of crisis
• Rule "No comments!"
• Market examples (corporate market)
Rules of the Game
• Transparency. The involvement of personal.
• Information openness. The attention to the strengths and weaknesses
• Algorithm of control. The strategy of deterrence
• Algorithm of control. Strategy Management
• Target benefit
• line of leadership
• Coping with rumours
• Intermediate measurements situation : Internal, External
• "Hot Line"
• Quality or quantity. What to do?
• The rules of fair play!
• Market examples (food market)
Measuring PR-results in crisis
• Predictable crisis situation
• Crises, which can be predicted. The reaction of competitors
• Crisis : descended from heaven
• Sketch plan of PR-activity
• Regulations interaction in crisis
Corporate ethics of PR Director
• Ethical standards of conduct in crisis
• Evasion of responsibility : new practice
• Corporate standards of conduct in crisis
• Rule "Help yourself! "
• Life after the crisis
• Journalists vow
• The momentum of success!
Corporate ideology and PR Service
The corporate ideology
• Corporate ideology as a tool for strategic management and business development
• The corporate culture and the role of PR in its development
• Simulation ideological system company
Implementation of the management ideology
• Ideological audit company
• Launch and manage the information flow
• PR manager role in the introduction of ideology
The management of corporate ideology
• Mechanisms broadcast vision : the word, symbol, ritual
• Slogans as a way of operational management
• Tales and legends company
• Internal and external communication channels
Internal and external branding through PR
• Established brand value for the market
• News brand differentiation
• Creating an emotional connection with the brand
How to improve marketing and PR company for 8 hours
• PR and marketing. What is dominant?
• The structure and hierarchy of marketing and PR. Top tasks for PR specialist
• Marketing : the heart (10 slides in theory - I think it was even less)
• Planning and budgeting and marketing PR-deyatelnosti : simple to the complex
• Measuring the effectiveness of the marketing and PR : The closing
• Hot dozen : that awaits marketing company
• Innovations save us (and do the same)
• Loyalty : understand it now
• Marketing which has primacy : services? company? I?
• The future of marketing : be prepared
• 100% of the marketing vs. Marketing myopia
• Problems marketera (necessary)
• Evolution marketing than Kotler
• The stuff that their lot (and it must be good stuff!)
• Keys : for that I dismissed his PR (can you be in Queues reduction?)
The heat in Europe has claimed lives
Naked blonde visited German shop
Jul 24, 2007
Basic forex seminar
Lecture 1. Forex - world market rates. Fundamentals.
- Financial markets;
- What is Forex;
- History of the Forex market.
- Fixed Forex market participants and their interests;
- Stock-session;
- Marzhevaya-commerce;
- Quotes (reverse proxy);
- As born-profit;
- Profit operations in the Forex market;
- The attractiveness of Forex, Myths and Realities;
- Major-choice broker.
The exercise 1. Getting to the Meta Trader 4. The types of graphs.
- Main types of graphs and rules of construction;
- Opening of warrants and operation of warrants;
- Getting to the Meta Trader 4;
- Opening demo.
Lecture 2. Fundamental analysis. Fundamental factors affecting the FOREX market.
- formula economic growth;
- Economic indicators;
- political news;
- Policy-Central Banks;
- by VIPs and rumors;
- Force Majeure.
Lecture 3. Technical analysis. Graphical analysis.
- What is technical analysis. Types;
- Graphical analysis : trends and tendencies of trends;
- Graphic model of turn;
- Graphical models continue; Gepy.
- Indicators : Trend indicators; ostsilyatory.
The exercise 2. Technical analysis.
- Technical analysis : graphical analysis indicators.
Lecture 4. Risk Management. Trade management strategy.
- The amount of bail;
- The rules for the lot.
- What are trading tactics;
- Receptions-commerce : the opening position, turning the position lokirovanie positions open management positions;
- Plan of trade;
- Trading on the news market.
Lecture 5. Psychology at Forex
- Greed, hope and fear;
- Psychoanalysis-action trader;
- Psychology crowd;
- Self and others.
Naked blonde visited German shop
- Financial markets;
- What is Forex;
- History of the Forex market.
- Fixed Forex market participants and their interests;
- Stock-session;
- Marzhevaya-commerce;
- Quotes (reverse proxy);
- As born-profit;
- Profit operations in the Forex market;
- The attractiveness of Forex, Myths and Realities;
- Major-choice broker.
The exercise 1. Getting to the Meta Trader 4. The types of graphs.
- Main types of graphs and rules of construction;
- Opening of warrants and operation of warrants;
- Getting to the Meta Trader 4;
- Opening demo.
Lecture 2. Fundamental analysis. Fundamental factors affecting the FOREX market.
- formula economic growth;
- Economic indicators;
- political news;
- Policy-Central Banks;
- by VIPs and rumors;
- Force Majeure.
Lecture 3. Technical analysis. Graphical analysis.
- What is technical analysis. Types;
- Graphical analysis : trends and tendencies of trends;
- Graphic model of turn;
- Graphical models continue; Gepy.
- Indicators : Trend indicators; ostsilyatory.
The exercise 2. Technical analysis.
- Technical analysis : graphical analysis indicators.
Lecture 4. Risk Management. Trade management strategy.
- The amount of bail;
- The rules for the lot.
- What are trading tactics;
- Receptions-commerce : the opening position, turning the position lokirovanie positions open management positions;
- Plan of trade;
- Trading on the news market.
Lecture 5. Psychology at Forex
- Greed, hope and fear;
- Psychoanalysis-action trader;
- Psychology crowd;
- Self and others.
Naked blonde visited German shop
Jul 23, 2007
Skillpath Seminars Spring/Summer Training Seminar Schedule Added To FindaSeminar.com
Newly listed 2007 Skillpath seminars and training classes include administrative assistant training seminars as well as management and IT training classes Human resource Law OSHA compliance Business writing and grammar and many more.
Training seekers interested in finding out more about the newly listed Skillpath seminars and training classes can visit Findaseminar.com and shop compare and register for more than 150,000 training seminars in one convenient location.
Free member tools exclusively offered by FindaSeminar.com allow training seekers to add upcoming seminars to their personal training calendar and to record and track their training history.
Findaseminar.com began in 2002 and since that time they have been offering pay for performance seminar marketing services to over 450 training providers. The list of training providers continues to grow according to Scott Alliy President of Allied Internet Solutions Inc. parent company of Findaseminar as more and more seminar and training providers learn about our success and tremendous growth in the number of training seekers that visit our website daily and the dramatic increase in the number of registrations that we continue to produce for training providers who use our service.
To shop and register for training and to become a Findaseminar.com training provider and take advantage of pay for performance seminar marketing services please visit http://www.findaseminar.com
Findaseminar.com is the worlds largest training search engine offering technical training management training healthcare training and training in most any industry or category. Training seekers can visit Findaseminar.com to shop compare and register for more than 150,000 training seminars. Training providers can visit Findaseminar.com and add their training seminars to the events database while taking advantage of pay for performance marketing services offered exclusively by Findaseminar.com.
SkillPath Seminars is the nation's largest management training and publications organization. SkillPath Seminars develops and presents a wide variety of one and two-day public seminars on business management, personal growth and development and technical skill topics under the SkillPath and CompuMaster names throughout the U.S., Canada, Australia, New Zealand and the U.K. The division also publishes and markets business and personal growth 'how to' books, audio programs, video training and computer based learning products. We were founded in 1989 and have quickly become the leader in the seminar industry, conducting more than fifteen thousand seminars a year.
Malaysia flood
In India, the risk of malaria epidemic
Training seekers interested in finding out more about the newly listed Skillpath seminars and training classes can visit Findaseminar.com and shop compare and register for more than 150,000 training seminars in one convenient location.
Free member tools exclusively offered by FindaSeminar.com allow training seekers to add upcoming seminars to their personal training calendar and to record and track their training history.
Findaseminar.com began in 2002 and since that time they have been offering pay for performance seminar marketing services to over 450 training providers. The list of training providers continues to grow according to Scott Alliy President of Allied Internet Solutions Inc. parent company of Findaseminar as more and more seminar and training providers learn about our success and tremendous growth in the number of training seekers that visit our website daily and the dramatic increase in the number of registrations that we continue to produce for training providers who use our service.
To shop and register for training and to become a Findaseminar.com training provider and take advantage of pay for performance seminar marketing services please visit http://www.findaseminar.com
Findaseminar.com is the worlds largest training search engine offering technical training management training healthcare training and training in most any industry or category. Training seekers can visit Findaseminar.com to shop compare and register for more than 150,000 training seminars. Training providers can visit Findaseminar.com and add their training seminars to the events database while taking advantage of pay for performance marketing services offered exclusively by Findaseminar.com.
SkillPath Seminars is the nation's largest management training and publications organization. SkillPath Seminars develops and presents a wide variety of one and two-day public seminars on business management, personal growth and development and technical skill topics under the SkillPath and CompuMaster names throughout the U.S., Canada, Australia, New Zealand and the U.K. The division also publishes and markets business and personal growth 'how to' books, audio programs, video training and computer based learning products. We were founded in 1989 and have quickly become the leader in the seminar industry, conducting more than fifteen thousand seminars a year.
Malaysia flood
In India, the risk of malaria epidemic
Jul 12, 2007
In what situations, market research
Market research helps identify possible areas for business development.
These have to make decisions :
* to move into new markets,
* the introduction of a new product for rebrending to determine the prices of goods (services), your company,
* the channels and methods for the sector, the formation
* marketing, and how to motivate clients.
Most of the time, when the leader is facing one of the above situations in his head already have solutions, based on its experience and understanding of the market. It is important to remember that market research requires money and time (see example below), so if the price is low error or decision be taken urgently, rely on intuition and act. If the wrong decision will cost you dearly, and if you have time-marketing study will help to make the right choice and avoid financial losses (or to increase revenues).
Case Study
Professional Edition Ordered study readership.
In announcing the tender, the publication has received proposals from research companies.
The Jan.
10 telephone interview with the readers of the publication (of 20 minutes. Each).
10 telephone interviews with readers, waived subscription (20 min.) .
10 personal interviews with potential subscribers (at least 30 minutes. each). The study is 15-20 days.
The cost-to $ 7000 USA.
The 2300 short telephone interview (not more than 10 minutes. Each). 16-depth interviews (for 1-1,5 hours). The study-9 weeks. Cost is 13,000 euros. The question of whether the study should be considered in the same way as any other investment. Let Your Marketing answer :
* that your company will study the long-term (as it will help business);
* Whether the resulting increase your company profit (revenue, market share) and by which this occurs.
From the outset, it was understood that the marketing is not any assets that can be charged to the company. The head of the research leaders, decision-makers changed (supplemented, augmented) vision of the market, state of the consumerings.
The research is necessary when you want to adjust the current picture in your minds of the market in which the company operates, as you are to receive and assimilate the new information. Otherwise, you have to spend money to study wasted.
In the Alps, under an avalanche killed six tourists
These have to make decisions :
* to move into new markets,
* the introduction of a new product for rebrending to determine the prices of goods (services), your company,
* the channels and methods for the sector, the formation
* marketing, and how to motivate clients.
Most of the time, when the leader is facing one of the above situations in his head already have solutions, based on its experience and understanding of the market. It is important to remember that market research requires money and time (see example below), so if the price is low error or decision be taken urgently, rely on intuition and act. If the wrong decision will cost you dearly, and if you have time-marketing study will help to make the right choice and avoid financial losses (or to increase revenues).
Case Study
Professional Edition Ordered study readership.
In announcing the tender, the publication has received proposals from research companies.
The Jan.
10 telephone interview with the readers of the publication (of 20 minutes. Each).
10 telephone interviews with readers, waived subscription (20 min.) .
10 personal interviews with potential subscribers (at least 30 minutes. each). The study is 15-20 days.
The cost-to $ 7000 USA.
The 2300 short telephone interview (not more than 10 minutes. Each). 16-depth interviews (for 1-1,5 hours). The study-9 weeks. Cost is 13,000 euros. The question of whether the study should be considered in the same way as any other investment. Let Your Marketing answer :
* that your company will study the long-term (as it will help business);
* Whether the resulting increase your company profit (revenue, market share) and by which this occurs.
From the outset, it was understood that the marketing is not any assets that can be charged to the company. The head of the research leaders, decision-makers changed (supplemented, augmented) vision of the market, state of the consumerings.
The research is necessary when you want to adjust the current picture in your minds of the market in which the company operates, as you are to receive and assimilate the new information. Otherwise, you have to spend money to study wasted.
In the Alps, under an avalanche killed six tourists
Jul 1, 2007
PR as a marketing tool in B2B
The purpose of the seminar : Send participants how effective PR for B2B
Workshop objectives:
To provide participants with opportunities to use PR challenges of B2B
To inform participants on the conditions of effective PR for B2B
Send participants specific techniques PR
Audiences seminar: marketing managers and PR-podrazdeleny companies, which reach out to corporate clients
Programme:
SPECIFICITY AND OPPORTUNITIES IN PR B2B
Specific communications in the B2B. The limited pool of potential customers. The difficulty of access to them. The ability of potential customers expert knowledge of its business. The impact of sound in deciding whether to buy. Much of the information needed in deciding whether to buy. Length decision on the purchase. Poor customer confidence to direct advertising. Requirements for the communication of B2B.
The PR in the B2B.
PR and direct advertising in B2B communications. PR and BTL. PR and direct marketing. Model tasks in the field of B2B PR tools. Limitations of PR.
Conditions effective PR in the B2B.
TARGET impact, evaluation methods and security. Develop PR-resheny based on an in-depth study of specific areas. Possession of terminology (conversation with the task force on the "one language"). Necessity of positioning and good arguments in PR. Priority direct channels of communication with potential clients. Systematic and lasting impact on the target group. Methodologies preliminary assessment of the effectiveness of the proposed PR-resheny for B2B.
Analysis of PR in the B2B. The analytical services. The analytical services. Sources of information. Methods of extracting information (databases, business and specialized media, quantitative and qualitative research). The processing and analysis of the information received with regard to the specific PR-zadach for B2B communications. The main structure of the model and analyses needed to design PR-resheny : Market Review; Analysis positioning competitors; Analysis of advertising and PR-aktivnosti competitors; The concept of positioning the product / service / business; Analysis of the characteristics of the target audience; Analysis channels of communication with the target audience. How to use the information gathered to develop and PR-kampany PR-aktsy
PR TOOLS IN B2B
Classification PR tool in communication B2B. Three main groups of instruments - business activities, relationships with the media, sponsorship and marketing events. The PR to be resolved by each group. Restrictions Biznes-actions as a PR tool. Major business events, presentations, professional conferences, seminars, and events at the exhibition, open days and tours of businesses. Capabilities and limitations of each of these activities in terms of PR. Effective biznes-meropriyatiya : necessary actions to a) find invited potential customers; B) establish their motives for attending activities; C) securing the status of activities; G) inviting potential customers. The visitors' activities and establish contacts with them.
Annex : exercises business activities of the practices leading seminar
Interaction with the media as a PR tool. The media environment analysis, the preferred target audience. The priority groups for Media : TV, the business press, public and the press, radio, news agencies, specialized press, the Internet edition. Identification of priority information media. Develop a communications policy to the media a priority. Methods for dealing with the media, regular exchange of information, press events, information service. Capabilities and limitations of each method. The basic principles of effective interaction with the media. The optimal intensity of the interaction with the media.
Annex : exercises interaction with the media on the basis of the experience of leading seminar
Sponsorship and marketing events. Sponsorship Opportunities in B2B. Limitations : what can not be accomplished with the help of this tool. Efficient choose to sponsor events in B2B : focus, the scale of exclusivity sponsorship opportunities. Methods of assessment of the activities proposed to fund. Using sponsored events for PR-objects.
Annex : exercises effective budgeting practices of leading seminar
Workshop objectives:
To provide participants with opportunities to use PR challenges of B2B
To inform participants on the conditions of effective PR for B2B
Send participants specific techniques PR
Audiences seminar: marketing managers and PR-podrazdeleny companies, which reach out to corporate clients
Programme:
SPECIFICITY AND OPPORTUNITIES IN PR B2B
Specific communications in the B2B. The limited pool of potential customers. The difficulty of access to them. The ability of potential customers expert knowledge of its business. The impact of sound in deciding whether to buy. Much of the information needed in deciding whether to buy. Length decision on the purchase. Poor customer confidence to direct advertising. Requirements for the communication of B2B.
The PR in the B2B.
PR and direct advertising in B2B communications. PR and BTL. PR and direct marketing. Model tasks in the field of B2B PR tools. Limitations of PR.
Conditions effective PR in the B2B.
TARGET impact, evaluation methods and security. Develop PR-resheny based on an in-depth study of specific areas. Possession of terminology (conversation with the task force on the "one language"). Necessity of positioning and good arguments in PR. Priority direct channels of communication with potential clients. Systematic and lasting impact on the target group. Methodologies preliminary assessment of the effectiveness of the proposed PR-resheny for B2B.
Analysis of PR in the B2B. The analytical services. The analytical services. Sources of information. Methods of extracting information (databases, business and specialized media, quantitative and qualitative research). The processing and analysis of the information received with regard to the specific PR-zadach for B2B communications. The main structure of the model and analyses needed to design PR-resheny : Market Review; Analysis positioning competitors; Analysis of advertising and PR-aktivnosti competitors; The concept of positioning the product / service / business; Analysis of the characteristics of the target audience; Analysis channels of communication with the target audience. How to use the information gathered to develop and PR-kampany PR-aktsy
PR TOOLS IN B2B
Classification PR tool in communication B2B. Three main groups of instruments - business activities, relationships with the media, sponsorship and marketing events. The PR to be resolved by each group. Restrictions Biznes-actions as a PR tool. Major business events, presentations, professional conferences, seminars, and events at the exhibition, open days and tours of businesses. Capabilities and limitations of each of these activities in terms of PR. Effective biznes-meropriyatiya : necessary actions to a) find invited potential customers; B) establish their motives for attending activities; C) securing the status of activities; G) inviting potential customers. The visitors' activities and establish contacts with them.
Annex : exercises business activities of the practices leading seminar
Interaction with the media as a PR tool. The media environment analysis, the preferred target audience. The priority groups for Media : TV, the business press, public and the press, radio, news agencies, specialized press, the Internet edition. Identification of priority information media. Develop a communications policy to the media a priority. Methods for dealing with the media, regular exchange of information, press events, information service. Capabilities and limitations of each method. The basic principles of effective interaction with the media. The optimal intensity of the interaction with the media.
Annex : exercises interaction with the media on the basis of the experience of leading seminar
Sponsorship and marketing events. Sponsorship Opportunities in B2B. Limitations : what can not be accomplished with the help of this tool. Efficient choose to sponsor events in B2B : focus, the scale of exclusivity sponsorship opportunities. Methods of assessment of the activities proposed to fund. Using sponsored events for PR-objects.
Annex : exercises effective budgeting practices of leading seminar
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