PR manager training seminar

Personal Efficiency PR Director
• Main Director's competence
• Creating effective personal style in the work
• Yourself-management : personal organization and management working time
• Public speaking skills Director

The tools and PR service
Advertising and PR as an integral part of business
• Major challenges in the field of communication
• Analysis models ratio marketing, advertising and public relations in the everyday activities of companies
• The functional approach in defining PR business
• Definition of PR units in the management of the company
• Interaction between communication units in the event of separation of functions
• Basic approaches to the building and the work of PR. Organizational functions.
• Internal organizational structure, depending upon goals and objectives. Job descriptions. Rules of work.
• Features with the needs of domestic customers, other companies.
• The vision of PR.
• The concept of PR activities, as part of company strategy
• Progressive planning PR activities
• Identify target audiences and pressure groups. Selection of exposure.
• The budget for PR

Interaction with outside
• The interaction with outside contractors
• Various approaches to the selection of party
• Features work with the agencies. Defining and returning.
• Workflow to work with outside

The effectiveness of advertising and PR
• The concept of effectiveness in advertising and PR
• Analyze
• Evaluation of service advertising and PR in general and for special events (campaigns), different approaches
• The monitoring service

The work of the press
Information Policy
• Creating the basic principles of information policy
• Audit news cause the company into a common course of a company that makes marketing
• Ideal news-maker
• Develop a relationship with the media CEO

Building media relations
• Basic list media (establishment and verification)
• Building journalistic pool. The low budget with the media
• Methods of journalistic fairness
• Work with media inquiries
• Reflection information attacks

Press and other PR-texts
• The principles of a media
• The concept and design of the press-release
• Language Press
• The variety of PR-texts, it's task
• I write this (plan, style, content)

Activities with the press and for the press
• Choice of information channels
• PR-tools
• The concept of measures
• Media-whom to invite than surprise?

Press : Important stuff
• 10 concepts for press events

Sponsor, benefactor, Information Partner
• Target audience outreach project analysis
• Reflection sponsored by Media
• What are customers, partners, end-users
• What will the sponsoring employees
• Specific calculation efficiency

Turnaround PR
Identification crisis
• Options definition
• Typical examples of the crisis in business
• Identification of dangerous situation
• Major channels emergence of hotbeds of crisis
• Rule "No comments!"
• Market examples (corporate market)

Rules of the Game
• Transparency. The involvement of personal.
• Information openness. The attention to the strengths and weaknesses
• Algorithm of control. The strategy of deterrence
• Algorithm of control. Strategy Management
• Target benefit
• line of leadership
• Coping with rumours
• Intermediate measurements situation : Internal, External
• "Hot Line"
• Quality or quantity. What to do?
• The rules of fair play!
• Market examples (food market)

Measuring PR-results in crisis
• Predictable crisis situation
• Crises, which can be predicted. The reaction of competitors
• Crisis : descended from heaven
• Sketch plan of PR-activity
• Regulations interaction in crisis

Corporate ethics of PR Director
• Ethical standards of conduct in crisis
• Evasion of responsibility : new practice
• Corporate standards of conduct in crisis
• Rule "Help yourself! "
• Life after the crisis
• Journalists vow
• The momentum of success!

Corporate ideology and PR Service
The corporate ideology
• Corporate ideology as a tool for strategic management and business development
• The corporate culture and the role of PR in its development
• Simulation ideological system company

Implementation of the management ideology
• Ideological audit company
• Launch and manage the information flow
• PR manager role in the introduction of ideology

The management of corporate ideology
• Mechanisms broadcast vision : the word, symbol, ritual
• Slogans as a way of operational management
• Tales and legends company
• Internal and external communication channels

Internal and external branding through PR
• Established brand value for the market
• News brand differentiation
• Creating an emotional connection with the brand

How to improve marketing and PR company for 8 hours
• PR and marketing. What is dominant?
• The structure and hierarchy of marketing and PR. Top tasks for PR specialist
• Marketing : the heart (10 slides in theory - I think it was even less)
• Planning and budgeting and marketing PR-deyatelnosti : simple to the complex
• Measuring the effectiveness of the marketing and PR : The closing
• Hot dozen : that awaits marketing company
• Innovations save us (and do the same)
• Loyalty : understand it now
• Marketing which has primacy : services? company? I?
• The future of marketing : be prepared
• 100% of the marketing vs. Marketing myopia
• Problems marketera (necessary)
• Evolution marketing than Kotler
• The stuff that their lot (and it must be good stuff!)
• Keys : for that I dismissed his PR (can you be in Queues reduction?)


The heat in Europe has claimed lives
Naked blonde visited German shop